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    <loc>https://www.benjaminnewbern.com/blog/market0526</loc>
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    <lastmod>2026-06-02</lastmod>
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      <image:title>BLOG - Shoals Market Trends: May 2026 - SAAR MLS Coverage Area</image:title>
      <image:caption>The broadest view of our market — the full SAAR MLS coverage area — closed May with 822 active listings, 233 homes sold, a median sale price of $249,000, and a median of 21 days on market. That's a healthy, functioning market. Sellers are getting offers. Buyers have more choices than they did a year ago. And 21 days on market tells you that well-priced homes are not sitting.</image:caption>
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      <image:title>BLOG - Shoals Market Trends: May 2026 - Florence-Muscle Shoals MSA</image:title>
      <image:caption>Zooming into the two-county core — Lauderdale and Colbert — the MSA recorded 634 active listings and 179 homes sold in May. The county-level split is worth paying attention to: Lauderdale County posted a median sale price of $288,700 with a median DOM of just 17 days. That is a fast market. If you're a seller in Lauderdale County and your home is priced correctly, you should expect activity quickly. If you're a buyer, you need to be ready to move. Colbert County came in at a median sale price of $236,500 with a median DOM of 22 days. Still moving well, with more breathing room for buyers than Lauderdale. The price gap between the two counties — roughly $52,000 at the median — reflects the difference in product mix as much as anything else. Lauderdale carries more of the newer construction and higher-end suburban inventory. Colbert offers strong value, particularly for first-time buyers and investors.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69ec24d2584db30c4b92f918/6a922c4d-62c5-4e14-b60b-69c68d7dc773/4.png</image:loc>
      <image:title>BLOG - Shoals Market Trends: May 2026 - Florence</image:title>
      <image:caption>Florence specifically posted 216 active listings, 80 homes sold, a median sale price of $254,000, and a median DOM of 17 days. Seventeen days. In a city this size, that number tells you demand is real and consistent. Florence continues to be the anchor of the regional market, and the median price here has held firm. If you own a home in Florence and have been considering a move, this is not a market to sleep on.</image:caption>
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      <image:title>BLOG - Shoals Market Trends: May 2026 - Muscle Shoals</image:title>
      <image:caption>Muscle Shoals recorded 100 active listings, 31 homes sold, and a median sale price of $292,500 — the second highest median in the city-level breakdown. The outlier here is the median DOM of 40 days, which stands well above every other market in this report. That number deserves context rather than alarm. Muscle Shoals has a smaller transaction volume, which means a handful of longer-sitting listings can move the median significantly. It also carries a higher price point, and higher-priced homes routinely take longer to sell. This isn't a distressed market — the sale price data doesn't support that conclusion. It's a market where buyers are being deliberate, and sellers need to price with precision.</image:caption>
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      <image:title>BLOG - Shoals Market Trends: May 2026 - Sheffield</image:title>
      <image:caption>Sheffield came in with 38 active listings, 16 homes sold, a median sale price of $189,999, and a median DOM of 28 days. Sheffield consistently offers some of the most accessible price points in the Shoals, and that affordability is a genuine asset in this rate environment. If you're a first-time buyer or an investor looking for value-add opportunities, Sheffield deserves a serious look. The inventory is limited — 38 active listings is a thin pool — so competition for well-presented homes remains real.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69ec24d2584db30c4b92f918/f1ad493a-7c28-4879-a2ac-6286d599d0a0/7.png</image:loc>
      <image:title>BLOG - Shoals Market Trends: May 2026 - Tuscumbia</image:title>
      <image:caption>Tuscumbia posted 98 active listings, 16 homes sold, a median sale price of $183,250, and the fastest median DOM in the city breakdown at just 15 days. That combination — lowest median price point among the cities tracked and fastest days on market — is notable. Tuscumbia is moving quickly at an accessible price, which points to strong demand at the entry level. For buyers, that means you need to be pre-approved and decisive. For sellers, it means a well-prepared home at the right price should generate real interest fast.</image:caption>
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      <image:title>BLOG - Shoals Market Trends: May 2026 - Killen</image:title>
      <image:caption>Killen rounded out the report with 76 active listings, 20 homes sold, a median sale price of $299,950 — the highest median of any city in this report — and an impressively tight median DOM of 11 days. Eleven days. That is the fastest median in this entire carousel, at the highest price point. Killen's market is performing exceptionally well, driven largely by newer construction and strong buyer demand for the space and lifestyle that Lauderdale County's northern communities offer. If you're considering selling in Killen, conditions are squarely in your favor right now.</image:caption>
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    <loc>https://www.benjaminnewbern.com/blog/82ln4bi1o47bsu7uwvm1nm4pil17xd</loc>
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    <lastmod>2026-06-01</lastmod>
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      <image:title>BLOG - Your Zestimate Is Not Market Analysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.benjaminnewbern.com/blog/10-things-sellers-should-do-before-they-list-their-home</loc>
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    <priority>0.5</priority>
    <lastmod>2026-06-01</lastmod>
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      <image:title>BLOG - 10 Things Sellers Should Do Before They List Their Home - Make it stand out</image:title>
      <image:caption>Selling well starts before the sign goes in the yard. A smart pre-listing plan can help Shoals homeowners price confidently, prepare properly and avoid costly surprises before their home hits the market.</image:caption>
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  <url>
    <loc>https://www.benjaminnewbern.com/blog/the-founding-of-florence-1818</loc>
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    <lastmod>2026-06-01</lastmod>
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      <image:title>BLOG - The Founding of Florence: How a Planned Town Joined the Shoals Story - Make it stand out</image:title>
      <image:caption>Source: “A Map of the Town of Florence and the Lands Adjacent Belonging to the Cypress Land Company,” University of North Alabama Repository of Alabama Records. Related version: “A plan of the town of Florence and the lands adjacent belonging to the Cypress Land Company, copied from the original by F. Sannoner, 1832,” U.S. Army Corps of Engineers Digital Library.</image:caption>
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    <loc>https://www.benjaminnewbern.com/blog/from-coldwater-to-tuscumbia-shoals-first-settlement</loc>
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    <lastmod>2026-05-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69ec24d2584db30c4b92f918/fc5c642b-410f-4fae-a537-a4b3ee8f6e13/A_foggy_morning_at_Tuscumbia_Landing_Site_near_Sheffield%2C_Alabama_%286a61ab90-7897-4777-bb8f-193eb8c00b3f%29.jpeg</image:loc>
      <image:title>BLOG - From Coldwater to Tuscumbia: The Shoals’ First Settlement Story - Make it stand out</image:title>
      <image:caption>Photo: A foggy morning at Tuscumbia Landing Site near Sheffield, Alabama. National Trails Office, U.S. National Park Service, public domain via Wikimedia Commons.</image:caption>
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    <lastmod>2026-05-28</lastmod>
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      <video:title>HOME</video:title>
      <video:description>It may be a first home, a fresh start, a growing family, an investment, or an inherited home full of memories. If you’re thinking about buying or selling in the Shoals, I’d be glad to help you look at your options and make a smart next move.</video:description>
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